Swedish singer-songwriter Iida just released her debut single, "Life Will Kill You" via 100 SONGS- an independent digital label based on the idea to sign singles only and make them instantly available to a worldwide audience. Iida grew up listening to Swedish folk music, playing the violin, and studied classical singing and African American singing genres and style. She references Björk, Salem Al Fakir and Joni Mitchell as her pop influences. Her music reflects her training and experience and energetically blends folk, pop, and classical music. Take a listen to "Life Will Kill You" below- you can watch the music video here.
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September 2014
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